New ebooks From Canadian Indies

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list price: $48.00
edition:eBook
also available: Paperback
category: Business & Economics
published: Sep 2022
ISBN:9781772126518
publisher: The University of Alberta Press
imprint: Pica Pica Press

Fundamentals of Public Relations and Marketing Communications in Canada

edited by William Wray Carney & Leah-Ann Lymer

tagged: research
Description

Experts in public relations, marketing, and communications have created the most comprehensive textbook specifically for Canadian students and instructors. Logically organized to lead students from principles to their application—and generously supplemented with examples and case studies—the book features chapters on theory, history, law, ethics, research methods, planning, writing, marketing, advertising, media, and government relations, as well as digital, internal, and crisis communications. Chapters open with learning objectives and conclude with lists of key terms, review and discussion questions, activities, and recommended resources. Fundamentals of Public Relations and Marketing Communications in Canada will be essential in post-secondary classes and will serve as a valuable reference for established professionals and international communicators working in Canada. Foreword by Mike Coates.

Contributors: Colin Babiuk, Sandra L. Braun, Wendy Campbell, John E.C. Cooper, Marsha D’Angelo, Ange Frymire Fleming, Mark Hunter LaVigne, Danielle Lemon, Allison G. MacKenzie, Sheridan McVean, Charles Pitts, David Scholz, Jeff Scott, Charmane Sing, Amy Thurlow, Carolyne Van Der Meer, Ashleigh VanHouten, Cynthia Wrate, and Anthony R. Yue.

Sponsor: Hill + Knowlton Strategies

About the Authors
William Wray Carney studied journalism at Carleton University. He has over 30 years of experience in media, public relations, and education. He has taught at the University of Regina, the University of Alberta, and Concordia University College. His work in public relations was primarily in the public sector in Alberta and Saskatchewan. Now semi-retired, he maintains a private practice in Regina. In 2009, the Canadian Public Relations Society presented him with the Award of Attainment.

Leah-Ann Lymer has worked as an editor in educational publishing for two decades. She is based in Toronto.

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