The world of scholarly and not-for-profit publishing is facing many challenges at the start of the twenty-first century, from technical and organizational factors to prevailing social and economic conditions. If scholarly journals, in particular, are to survive, the publishers of these journals are going to have to make dramatic changes to the ways they create and distribute them. Work is already underway at some university presses who have developed creative solutions to overcome these challenges in producing print journals. These early innovators represent an opportunity for all publishers to build on the advantages of e-publishing and possibly reach even larger audiences. This work demystifies the current state of scholarly journal publishing and offers a glimpse of hope for journals in the digital world. It will appeal not only to students and researchers but to anyone who has an interest in the future of publishing.