McLuhan’s Children is an inside look at Greenpeace’s rise to global prominence through its savvy use of mass media imagery. From the flamboyant, guerilla-theatre approach to the emergence of environmentalism as a dominant international issue.
Stephen Dale is the author of four previous non-fiction books exploring issues ranging from the rise of the media-based environmental politics of Greenpeace; the impacts of suburban culture on politics in Canada and the United States; and the role of youth-focused propaganda in creating support for the bloodbath that was the First World War. He’s been a freelance contributor to leading Canadian and international publications, was Canadian correspondent for InterPress Service news agency, and has created numerous radio documentaries for the CBC. He lives in Ottawa, Ontario.