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list price: $22.95
edition:Paperback
also available: eBook
category: Political Science
published: Sep 1996
ISBN:9781896357041
publisher: Between the Lines

McLuhan’s Children

The Greenpeace Message and the Media

by Stephen Dale

tagged: political advocacy, media studies, environmental policy
Description

McLuhan’s Children is an inside look at Greenpeace’s rise to global prominence through its savvy use of mass media imagery. From the flamboyant, guerilla-theatre approach to the emergence of environmentalism as a dominant international issue.

About the Author
Stephen Dale was staff writer at NOW magazine in the 1980s, and in the 1990s made documentaries for CBC Radio's Ideas program and worked as a Canadian correspondent for Inter-Press Service, a third world news agency. Recently, he was a columnist for Treehouse Canadian Farily magazine. His articles have appeared in publications such as the Globe and Mail, the Toronto Star, This Magazine, New York Newsday, The Washington Post, Canadian Forum, and Toronto Life.

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