McLuhan’s Children is an inside look at Greenpeace’s rise to global prominence through its savvy use of mass media imagery. From the flamboyant, guerilla-theatre approach to the emergence of environmentalism as a dominant international issue.
Stephen Dale was staff writer at NOW magazine in the 1980s, and in the 1990s made documentaries for CBC Radio’s Ideas program and worked as a Canadian correspondent for Inter-Press Service, a third world news agency. Recently, he was a columnist for Treehouse Canadian Family magazine. His articles have appeared in publications such as The Globe and Mail, the Toronto Star, This Magazine, New York Newsday, the Washington Post, Canadian Forum, and Toronto Life.
“An important book for all people trying to publicise their message and change the world, not just green it.”
“McLuhan’s Children is the most sophisticated analysis I’ve read in years of the strange dance performed by the media and an important social movement. It is engaged scrutiny at its best - fair-minded and indepednent of party lines. I recommend it enthusiastically to anyone who cares about planetary health.”